5 Small Business Tips from Business Plan Presentations at The University of Belize

The University of Belize’s Bachelors students presented their Business Plans today. Six groups had worked with existing businesses in the community to assess their current status and make recommendations to help the businesses grow in the market through marketing plans and financial advice.

I was invited to be a guest judge for the areas of brand development, promotions and marketing. It was a fun experience for my company getting to help these students learn from an existing small business. It was also a learning experience for me as some of the businesses the students assessed have been in the industry for 15+ years. I especially loved all the treats they shared. (:

I was particularly impressed with a group who chose to develop a start-up. They introduced to the Belizean Market, Clover Dressings. Clover Dressings produces Caesar and Sweet Mustard Dressings. Both have no preservatives and through their current research will last about 10 months when refrigerated. Though I guarantee you won’t keep them that long; they are very tasty. I especially like the Caesar as it has extra cheese! If you’re wanting to see this product on the grocery store shelves, start supporting the business by ordering on their Facebook. 

Here are 5 Small Business Tips I put together based on the presentations:

1. Facebook is the top marketing method in Belize to reach customers especially in the food industry (based on surveys by the students)
2. Fast food delivery is a rapidly growing niche in Belmopan.
3. Keep good track of your accounts. It is necessary especially as your business grows and wishes to seek funding. Get training if needed.
4. Develop a good brand from the start. You want to look good to the public. Deidra Deandra would be happy to help you develop your brand.
5. Be careful not to intermingle personal expenses with that of the business. A great way to avoid this is to pay yourself a salary.

More Photos on Facebook.
Testimonials of Deidra Deandra, a Belize Graphic Design Company.